Why using keywords in your CV is so important

KEYWORDS are the tools that unlock the door to an interview, so knowing why and how they are important is crucial to the success of your CV when you apply for a job.

CV writing in the 21st century is an art and a science, you need to write a concise, well-constructed CV in a business-like format and you need to use the right language.

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To give your CV the best chance of being selected by ATS (applicant tracking systems) you need to know a little about how this process works. ATS parse CVs to gather data and rank the CVs in order of relevance. They are screening for name (in a plain format), contact details, job titles and keywords relating to the specific role’s job description. If the words are not there, your CV is invisible.

What are keywords in a CV?
In a CV, keywords are specific terms and phrases related to a job and or industry. They reflect the skills, experience and attributes employers seek in a candidate. Keywords can be technical skills or more general competencies.
Both functional and self-management keywords are important because one shows what you can do and the other shows how you fit the person description of a role.

Functional Keywords
These are specific to the tasks and responsibilities associated with the role. They often reflect technical or job-specific skills. For example:

• Technical Skills: "Java programming," "financial modelling," "Adobe Photoshop."
• Industry-Specific Terms: "Agile methodology," "supply chain logistics," "patient care."
• Certifications and Tools: "PMP certified," "Google Analytics," "CRM software."

Functional keywords highlight your ability to perform the core duties of the role and including them ensures the ATS recognises your expertise.

Self-Management Keywords
These reflect your ability to handle work environments and interpersonal relationships. They are crucial for demonstrating workplace readiness. For example:

• Soft Skills: "time management," "adaptability," "problem-solving."
• Leadership and Collaboration: "team player," "mentoring," "cross-departmental collaboration."
• Work Ethic: "self-motivated," "deadline-driven," "detail-oriented."

Self-management keywords are particularly important for roles requiring leadership, teamwork, or client interaction. They showcase your ability to thrive in professional settings.

How to Use Keywords Effectively in Your CV
1. Analyse the Job Description
Carefully review the job posting and identify frequently mentioned skills and responsibilities. Highlight these keywords and incorporate them into your CV where appropriate.

2. Strategically Place Keywords
Integrate keywords into critical sections of your CV, such as:

• Profile or Summary: Use high-impact keywords to immediately capture attention.
• Skills Section: Create a dedicated section listing key competencies.
• Experience Section: Weave keywords into your job responsibilities and key achievements.
• Education and Certifications: Include industry related qualifications.

3. Be Authentic
Avoid "keyword stuffing," which involves overloading your CV with terms in an unnatural way. Instead, focus on demonstrating how you’ve applied these skills in real-life scenarios and achievements.

4. Tailor Your CV for Each Role
Customising your CV for each application is critical to make sure you are speaking directly to that role. Different roles may prioritise different keywords, even within the same industry.

Knowing and Using Keywords is an Investment
Keywords help to unlock the door to an interview when ATS is parsing your CV and when a human is reading it. For the latter, as well as showing your skills, they demonstrate your value and make a compelling case for why you’re the best fit for the job.  So, investing time in optimising your CV’s keywords is time well spent in your search for that dream job.