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Musings of a CV writer

Why a Strong LinkedIn Profile Is Essential for Small Businesses

23/2/2026

 
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For many small businesses, LinkedIn isn’t just a social platform, it is often the first impression.
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Before someone books a call, responds to a message, refers you to a client or considers a partnership they usually check your LinkedIn profile.  And what they see there can either build confidence… or quietly cost you opportunities.

Here’s why a strong LinkedIn profile matters so much for small businesses.

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Is AI a smart tool or a risky shortcut when writing a CV?

16/2/2026

 
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Artificial intelligence has rapidly become part of everyday job searching, from drafting cover letters to optimising LinkedIn profiles.  AI tools are now being used by candidates at every career stage and one of the most common uses is when writing or refining a CV.

Used well, AI can be a powerful support. Used poorly, it can weaken your application or even damage your credibility. So, what are the real benefits and the common pitfalls of using AI for CV writing and how can you make it work for you, not against you?

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Moving from the public sector to the private sector: how to prepare your CV and navigate the transition

9/2/2026

 
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Moving from a public sector career to a role in the private sector can be both exciting and challenging.

​Many professionals make this change in search of higher earning potential, faster career progression, greater innovation or the chance to see more immediate, tangible impact from their work. Yet the transition requires a shift in mindset, language and self-presentation, particularly when crafting a CV that resonates with commercial employers.

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Why do I write CVs?

2/2/2026

 
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How many kids at school think, “When I grow up I want to be a CV writer”?

Probably not many, and certainly not me!  I was going to be a ballerina (who wasn’t?), an air hostess so I could travel and then an art historian….. My arrival as a business owner and CV writer was definitely not planned.  

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5 tips CV for graduates to optimise their CVs

11/7/2025

 
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Are you a recent graduate applying for jobs?
 
Is your CV a worker bee opening doors that will get you through to part 2 of the recruiting process or is it a sluggish sloth that is going to secure your place in the reject pile?
 
It makes sense to know how to optimise your CV for the job it has to do, so here are 5 tips to help you create a fit for purpose CV.

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5 Top Tips for Graduates Preparing to Apply for Jobs

8/7/2025

 
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Graduation is almost here!    

But when the excitement of the day, the gown and recognition of your hard work is done, it is time to reflect on your next step, which at some point will involve getting a job.  Question is, how do you prepare for this mammoth task?  Yes, you have the qualifications and enthusiasm but have you ever thought about truly getting your ducks in a line so you are ready for the process of getting the job you want?

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How the language you use to talk to and about yourself affects your ability to get a new job

1/4/2025

 
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The words we use when we talk to and about ourselves have a profound impact on our mindset, confidence and, when job seeking, our ability to secure a new job. Whether you’re navigating unemployment, transitioning careers or striving for a promotion, the language you choose can shape your personal brand, influence your self-perception and determine how you present yourself to potential employers.

Here’s how your inner dialogue and external language choices affect your job search and how you can adjust them to increase your chances of success.

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Are you ready to return to work after a career break?

13/1/2025

 
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If you have been out of the formal workplace for a while, there is often a chasm between resolving to get a new paid job and actually doing something about it.

​Things get in the way, like a lack of confidence, negative chatter in your head or from others, and feeling unprepared.


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Why using keywords in your CV is so important

28/11/2024

 
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KEYWORDS are the tools that unlock the door to an interview, so knowing why and how they are important is crucial to the success of your CV when you apply for a job.

CV writing in the 21st century is an art and a science, you need to write a concise, well-constructed CV in a business-like format and you need to use the right language.


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What is ATS and how does it affect how successful my job application is

15/11/2024

 
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​Understanding ATS and how it works can significantly impact the success of failure of your job application, as many companies rely on this software to filter out unqualified candidates before a human ever reviews the application.

ATS, or an Applicant Tracking System, is a type of software used by companies and recruiters to speed up the hiring process through partial automation.  It helps them to manage large volumes of job applications by scanning, sorting and filtering CVs based on specific criteria such as keywords, skills and qualifications.


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    Author

    ​New CV is driven by Jaqui Winston, who has been writing CVs and LinkedIn profiles since 2013 and previously enjoyed a 20-year career in sales, marketing and management. 

    Passionate about words and delivering an accurate picture of each individual, New CV offers a bespoke CV and LinkedIn profile writing service enabling professional presentation of clients in all business sectors and at all stages of their career paths, as well as graduates and students.

    Each document is unique and gives the client a clear sense of their skills and achievements and employers a reason to interview them.

    Professional CVs delivered personally.

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Email: [email protected]. Phone: +44 7884 466083.
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